Upvert.io needed to rapidly scale pipeline generation without the overhead of hiring an in-house SDR team. With strong product-market fit and integrations across their core platform, what they needed was a scalable way to fill the sales pipeline fast — without pulling resources away from product and customer success. The goal: book qualified meetings fast, maintain strict qualification standards, and demonstrate consistency from day one.

GTM Brand deployed a dedicated SDR — already an expert at AI Inbound Chat — into Upvert.io's go-to-market motion. Rather than waiting for prospects to raise their hand, the rep identified high-intent site visitors in real time, engaged them through chat, and converted those conversations directly into calendar holds. Alongside the chat motion, the SDR ran personalized cold email and LinkedIn outreach targeting the right decision-makers. Every prospect was vetted against strict ICP criteria before a meeting was booked.