About

Built for Companies Ready to Win in the AI Era

Owned and led by Tatum, GTMBrand.io is an AI-specialized go-to-market agency helping B2B companies get found, get cited, and grow faster in a world where buyers are asking ChatGPT before they ever visit a website.

Tatum
The Owner & Operator

Tatum

Tatum is a top-performing sales rep who cut her teeth at Uber before becoming a Sales Manager at Qwik, where she helped the company navigate its early Series A stage. She then joined the executive team at SOVRA, an enterprise procurement SaaS company, serving as their AI strategist.

She's been building Claude agents, Lovable dashboards, proposals, and AI-driven workflows for years โ€” long before it was a trend.

Tatum leads GTMBrand.io's day-to-day operations and client delivery, bringing her sales leadership and hands-on AI expertise to every engagement.

Joe Hendren
VP of Revenue Operations & Implementation

Joe Hendren

Joe served as Head of Revenue Operations at Warmly, joining when the company had over $2 million in ARR and helping it scale to $8 million in ARR and $12 million in total sales before its acquisition.

At GTMBrand.io, Joe oversees revenue operations strategy for customers, builds out their systems, and leads AI implementation. He brings hands-on experience turning growth strategy into the processes, infrastructure, and automation teams need to execute.

Lina
Brand & AEO/GEO Expert

Lina Castano

Lina is our queen of content and Brand & AEO/GEO expert. She helped Warmly's leadership profiles grow by 40,000 followers, alongside her work on Warmly's company profile and WarmLegency.

She created Warmly's full content strategy, helping increase inbound growth from 30% to 55%. At GTMBrand.io, she brings that expertise to brand building, content strategy, and visibility across answer engines and generative AI search.

The GTMBrand System

Your Revenue Funnel, Mapped End-to-End

Three connected funnels โ€” acquire, convert, and re-engage โ€” tracked and optimized at every stage.

01ACQUIRE

Top of Funnel

Awareness โ†’ Consideration

LinkedInEmailEventsCold CallingLive ChatDirect MailPaid AdsAEO/SEO/GEO
1Awareness โ†’ Consideration2Website Visit3Conversion (Form/Outreach)4Meeting Set5Meeting Held
TRACK EVERYTHING
02CONVERT

Sales Pipeline

Meeting โ†’ Close

FOCUS: ALIGN SALES + MARKETING
1Meeting Set2Meeting Held3Qualified Opportunity4Scoping5Contracting6Nurturing7Closed Won๐Ÿ†8Closed Lostโœ•
DATA DRIVEN
03RE-ENGAGE

Re-Hash Pipeline

Retargeting Closed / Lost Deals

FEEDBACK LOOP
1Now Shows2Wen Dark (Dark Funnel)3Feature UpdatesRequested4Competitor RenewalComing Up
FOLLOW UP SMARTER
STAY TOP OF MIND
Relationships Drive Revenue
Who It's For

Built for Fast-Growing B2B Teams

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Startups to Acquisition

You need pipeline now, not in 12 months. We build the GTM engine that gets you there.

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Founders & Executives

Turn your expertise into a visible brand that drives inbound and earns trust at scale.

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Revenue & Marketing Teams

Upskill your team on AI, automate your workflows, and scale without adding headcount.

Let's Build Your AI-Powered GTM Engine

Book a free 30-minute strategy call. No pitch โ€” just a clear plan for what's holding your pipeline back.

Book a Free Call