The Problem With Old-School Outbound
Generic sequences. Low reply rates. Reps spending 3 hours per day on research that could be automated.
We fixed this with Clay.
The Clay Workflow
Step 1: Build Your ICP List
Source leads from Apollo, LinkedIn Sales Nav, or a custom scrape. Import into Clay.
Step 2: Enrich With Context
Use Clay's enrichment waterfall:
- Company size, funding stage, tech stack
- Recent LinkedIn posts from the prospect
- Job change signals
- Company news from the last 30 days
Step 3: AI Personalization
Prompt Claude or GPT-4 with enrichment data:
You are a cold email writer. Using the following context about [prospect], write a 2-sentence personalized first line that references something specific about their role or company.
Context: [enrichment data]
Step 4: Sequence in Instantly
Export to Instantly with:
- Personalized first lines
- Offer-specific body copy
- Simple CTA ("15 min?", not "Would you be interested in scheduling a call at your earliest convenience?")
Benchmarks We Hit
- 38% open rate
- 22% reply rate
- 8% meeting booked rate
Cold email isn't dead. Generic cold email is dead.